Questin 5 - How did you attract/adress your audience?

For FIXATION to be popular with the public we had to make sure that there was a lot of things in our film that attracted our target audience of young adults. For this we needed to know our target audience extremely well.

We knew that teenagers and young adults can be very sadistic and like to prove that they are ‘hard’. This attracts them to horrors and they try and prove that they won’t be scared and it is one genre of film that doesn’t patronise theme, they hate to be patronised. Our imprisonment scene with the attractive girl being tied up will appeal to young adults as it comforts there sadistic side. Our film is a horror the aim of a horror is to scar the audience, young adults can go with their partners or friends to the cinema and show that they are not scared.

                       

We made sure to give our audience what they would expect from a horror film, female captured, lots of blood lots of silent moments in the dark that make you jump and a scary villain.

                                 

 As you can see here we decided to make sure alex's face was blank at all time, this lack of expression and emotion gives him a spooky persona

We also added a twist to our film, the captured became the hunter, when she escapes and hunts down the killer, This twist makes our film different to other horror films and adds to the entertainment>

In the opening scene we used a lot of tension and a build of suspense to what the man was looking at final we get to find out at the end of the film, this tempts the audience in and makes them want to watch the rest of the film.